Larry Jorgensen follows America's most famous soft drink brand from its first bottling in Mississippi to its growth across America in his two books of memorabilia, anecdotes and photographs. It's not a history of the Coke corporation, but a history of the grass-roots bottlers and communities that were at the heart of the product's growth. Larry has sold 9,000 copies of his books as a one-man operation, packing and shipping books from his back bedroom.